You may or may have not heard but we've picked up Sam Kuch (@Samkuch_) as our newest athlete to the K2 Team.
Sam Kuch is an award-winning skier such as 2019 Highfives Male Skier of the year, 2019 Powder Awards Male performance of the year, and 2019 IF3 Best Male Segment of the year. Partnering with Sam is in direct correlation to us achieving our objective to become the #1 Freeride brand.
If you know about Sam, you are probably losing your mind, and if you don't... you will be soon.