About K2
K2 is the Original American Ski and Snowboard Brand, founded in 1962 in Washington State. For more than six decades, we’ve pioneered the industry, from expanding into snowboards in 1987 to becoming the first brand to specifically engineer products for women in 1999 with our Women’s Alliance™. Today, we’re resetting K2 for the future, building on this legacy to reposition ourselves as an industry leader while staying true to what has always made us different.
Because despite decades spent honing the best products, we’re still here for the dark starts on powder days, the early laps, and the moments that make life worth living. We’re not afraid to say it, in fact, we’re here to shout it from the chair: prioritize fun and freedom in the face of the rat race.
We show up for everyone, but not just anyone. We’re here for the ski bums, the dirtbags, the rebels, and everyone else who carves their own path and creates a life worth living and sharing. We serve the culture that drives innovation, fuels the creation of best-selling products, and keeps the cycle going, because when passion comes first, the best things follow.